In early May, I was about halfway through updating a tutorial about selling on Etsy when they up and changed their Control Panel again.  Although the new dashboard seems to be pretty easy, I thought that this was a perfect time for me to check out another selling platform that students and friends have been asking about: IndieMade.

You can check them out at

IndieMade bills itself as “Artist Websites Made Easy” and says that it has SEO (search engine optimization) built into each IndieMade store, so I decided to put it to the test.  I heard that you only needed a few minutes to set up a complete shop on IndieMade so decided to dedicate one afternoon to it.  Signing up was simple – pick a store (User) name and hit a button.  After a bit of a kerfuffle with the password, I was in!

I chose the Pro Plan.  I wanted something that I could sell downloadable tutorials (electronic files) and could connect with Etsy for upload since I’ve already done a ton of work on that site.  Adding items one at a time when I have almost 100 tutorials sounded like a real chore.

Under Shop Settings (Options) in my Etsy store I found a button labeled Download CSV.  It was exactly three button clicks to download Etsy items to my desktop and upload almost 200 products to IndieMade!  But it turns out I still had to upload each PDF document by hand.

IndieMade Pros

  • ·        Nice website design options with customizable colors and fonts.
  • ·        Easy calender option for events.  However, if it is a multiple day event it appears you need to make separate event postings.
  • ·        You are not limited to the 10 categories that Etsy gives you
  • ·        Reasonable monthly fee without the per-item fees that Etsy has.  All of the Paypal proceeds go directly to you.

IndieMade Cons

  • ·        If you are uploading a CSV file, each shop item uploads the title, price and description.  However, I still had to edit shipping information and tags in spite of IndieMade’s claim that pages had “reasonable” search engine optimization for each page.  I can’t see what these tags are, however; I’m hoping that they just uploaded the tags I had on Etsy.  For tutorials I still had to upload each document.

It appears that IndieMade is a great resource for someone who wants their own beginning level website that allows sales directly from the site and has easy setup.  Their interface to add products is easy – especially if you are doing it from scratch.

Although I’ll upload the rest of my PDF tutorials and see how the SEO goes over the next few months, I suspect I won’t be keeping my website with them since I already have a well-established Etsy site with over 4000 sales, a WordPress blog, and also a website that I still upkeep in HTML (and thereby have complete control of the site’s look and tags

You’ve already found my blog!

For my Etsy store, go to

For my website, head over to